The main goals of Fitbit’s Family Account were to enable families to spend more time together, interact more, and ultimately become healthier together. With the advent of Ace 2 - for kids, my team and I worked towards making all of those aspects of our users' lives more of a reality.
In 2019, Fitbit had more than 3 million family accounts, 2 devices on the market, and a vision to help parents and their children understand how physical activity impacts their overall well-being and health.
Increase engagement and diminish the need for parent to child impersonation in order to partially reduce Customer Service costs.
User privacy in terms of sensitive data, the technical challenges of user data pooling across micro-services, and working with an early version of Fitbit's design language.
3 months, 2019
Extending the functionality of the Family Account with a new and complex feature was possible due to the great tracker–smartphone integration Fitbit had and the relationship-graph between Family Account members. This allowed us to come up with a novel solution that could be tested and improved upon.
The core of this initiative was the Family Tile. Conceptualising a tile that is glanceable, interactive, and packed with data began at the wireframing stage. This had to stand out from the other tiles on Fitbit’s Today, considering that families had 3-4 members on average, all this while remaining flexible and scalable for the future.
After exploring different paths to achieve our desired outcome and after many visual design iterations, we came up with an inclusive, glanceable solution that brings family members together in one interactive tile.
Family Stats' potential for retention was great, given the fact that groups are rich motivation sources. This effect enables people to be more active and, in turn, convinces them track their well-being more often.
Dealing with the high number of use-cases stemming from the many possible arrangements of different types of users was what added complexity to this feature.
This short case-study is meant to give you an idea of how I work. The full version can be presented over a video-call.